NEWS RELEASE
For Immediate Release

Pentegra Systems LLC joins multi-year awareness campaign for $18 billion audiovisual industry

The campaign, branded "AVolution", showcases the AV industry as "evolved" and integral to the success of any sophisticated communications project. The campaign is produced by the International Communications Industries Association, Inc.® (ICIA®) through its foundation and is open to all commercial AV companies who sign an agreement to honor 10 Standards of Excellence.

"The AV communications industry is a world-wide, multi-billion dollar market because there are so many applications of its technology in so many vertical markets", said Randal A. Lemke, Ph.D., ICIA's executive director. "This campaign informs these vertical markets about the products, services and value of the AV industry and directs them to the communications solutions they need to be successful."

"Exciting AV applications are everywhere, and yet they're taken for granted", added Greg Augspurger, President of Pentegra. "We want to support the campaign by creating a greater awareness of the role of AV professionals who design and integrate permanent installations and provide added-value to the products and systems that we implement."

The AV industry is vibrant and growing. According to the new study from ICIA and ICIF, the AV industry produces revenues of $18.9 billion a year in North America and is projected to grow at a rate of 9.6 percent annually over the next five years.

As an AVolved member company, Pentegra Systems agrees with 10 Standards of Excellence establishing best practices for AV businesses. The Standards of Excellence are a guidepost for AV companies and professionals who place the customer first and offer quality AV solutions. They include the commitment to provide complete customer satisfaction with AV solutions that provide value to the client. They convey the importance that AV solutions providers place on their own skills development through continuing education. They also cover the critical role that AV professionals play as partners with IT specialists, architects, building mangers and others.

About AVolution^SM
AVolution^SM is an industry awareness campaign to promote the talents and contributions of audiovisual (AV) experts who make the technology work behind every successful professional communication or presentation. AV professionals provide solutions that bring sight and sound to millions of people around the world. Find out more by visiting www.AVolution.info.

The AVolution campaign is produced by the International Communications Industries Foundation (ICIF) with assistance from the International Communications Industries Association, Inc. (ICIA). The foundation raises grants and scholarship funds to develop the next generation of AV professionals, and promotes the industry with a market intelligence program and the AVolution campaign. More information about the association and the foundation is available at www.infocomm.org.

• Performance Audio Systems
• Video Display and Distribution Systems
• Outdoor Stadium Sound & Video Systems
• School Communication Systems (clock, intercom, and phone)
• Background Music, Paging & Noise Masking Systems
• Networked Multimedia Systems
• Media Retrieval Systems
• Board/Conference/Classroom A/V Systems
• Security Camera (CCTV) Systems
• Card Access Systems
• Data Network Infrastructure equipment and support (servers, firewalls, routers, spam filters)
• Voice over IP Phone Systems